This post is also available in:
English 
Español (Spanish) 
Português (Portuguese (Brazil)) 
Русский (Russian) 
Français (French)
Short answer
Hamas uses staged hostage releases as propaganda to project strength and manipulate public opinion.
These spectacles aim to gain international legitimacy, assert dominance within Gaza, and demoralize Israelis. Crafted events, sometimes featuring Hebrew & English slogans and orchestrated “parades,” are disseminated via high-quality videos on social media, weaponizing media coverage.
The release of Israeli hostages, including the presentation of “gift bags” and videos of smiling interactions, forms part of this strategy. These theatrical releases attempt to control the narrative and pressure Israel and the international community.
Long answer
Hamas’s orchestrated hostage releases are transparent propaganda efforts designed to manipulate public opinion and project an image of strength.
While intended to achieve several goals, these spectacles often backfire. Hamas aims to gain international legitimacy and a heroic image, assert dominance within Gaza, and demoralize the Israeli public. The release of Israeli hostages, including the presentation of “gift bags” and videos of seemingly amicable interactions, forms part of this strategy. This propaganda aims to portray Hamas as humane, downplay hostage suffering, present them as a legitimate authority, contrast their actions with Israel’s treatment of Palestinian prisoners, and amplify their message. They also seek to reinforce their control over Gaza and inflict emotional distress on Israelis by showcasing released hostages.
These events are carefully staged, often incorporating Hebrew & English slogans for international appeal and parading hostages before cameras. The manipulation extends to portraying hostages as willingly compliant, potentially through coerced smiles and waves. Hamas deliberately creates theatrical releases to attract international media attention and control the narrative. High-quality videos are produced for social media dissemination, weaponizing media coverage. These orchestrated events are intended to pressure Israel and the international community, potentially influencing negotiations and public opinion.
