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As the conflict persists, a closer look at advocacy efforts reveals intriguing patterns among advocacy groups. Approximately 100 days into the war, we delved into how individuals within these groups utilized the information they received and with whom they shared it.
A striking 92.7% of respondents indicated an increase in their advocacy for Israel, with 70% expressing a significant uptick in their efforts. Among the various channels, social media emerged as the primary platform, with 52% actively sharing pro-Israeli content daily and an additional 28.7% doing so multiple times a week.
Interestingly, our findings suggest that one’s level of education significantly influences their chosen advocacy methods. As education levels rose, so did engagement on social media platforms. Conversely, higher education appeared to correlate with a decrease in personal conversations with individuals holding anti-Israel views or lacking information on the conflict.
Several factors may contribute to this trend. Firstly, in professional settings, there seems to be a prevailing reluctance to engage in political discussions, potentially limiting opportunities for dialogue among highly educated individuals. Moreover, concerns about jeopardizing job security or career advancements due to perceived controversial opinions may discourage open discourse in workplace environments.
Conversely, the relative anonymity and control afforded by personal social media accounts offer individuals a sense of freedom to express their advocacy without fear of repercussions. This discrepancy between public and private discourse underscores the complex dynamics at play in advocacy efforts.